Published April 22, 2013
Smart has unveiled the production version of its winged ForJeremy, first shown in concept form at the 2012 Los Angeles Auto Show.
It’s a slightly toned down take on the original collaboration with American fashion designer Jeremy Scott, but still plenty bizarre for an offering from a major automobile manufacturer.
The wings on the back are half the size of the ones on the concept, but still a lot bigger than the ones Scott is famous for adding to his line of Adidas sneakers. The wheels are also toned down, as is the interior, but the car still features luxurious diamond-stitched upholstery and a leather wrapped dashboard.
Three limited edition models are planned — two with electric drivetrains and one with a 102 turbocharged three-cylinder — with prices ranging from about $43,000 to $53,000, about twice as much as the standard Smart Fortwos they are based on.
Sound like a lot? That’s pretty much the same markup Scott’s playful redesigns of the sneakers go for, and a lot less than the premium Aston Martin charges for the Cygnet, its dressed up version of the Toyota iQ, the Smart’s aptly named competitor.
U.S. sales of the ForJeremy are planned, but pricing and availability will be announced later this year.
No word on how soon one will show up in a Red Bull advertisement.